Date Published: 3 October 2017
CNPLaw LLP (“CNP”), formerly known as Colin Ng & Partners LLP, advised a multinational media and digital marketing communications company on the commercial use of the clients’ proposed trademark and acted for the clients in negotiations with the proprietor of an earlier mark.
Global trade continually exposes the local market to new products and services whilst providing local businesses the opportunity to venture out to international markets. In coping with international and local competition, we can help our clients establish a strong brand image which provides their business with a powerful means of promoting and marketing their products and services. We can also help our clients safeguard their new inventions, which are inevitably vulnerable to exploitation by others when utilized or marketed.
Our services include processing applications to register trademarks, designs and patents in Singapore as well as worldwide, through our extensive network of foreign associate firms.
At CNPLaw, we offer integrated IP services to domestic and foreign clients from a variety of business sectors. Additionally, CNPLaw handles litigation of complex IP matters and, in our unwavering commitment to ensure enforcement of our clients’ rights, our team advises on the following areas: IP Portfolio Management, Anti-piracy campaign, IP Audits, Enforcement of IP rights, Copyright matters, Trademark matters, Patent matters, Design matters, Infringement matters and Piracy matters.
The digital transformation age we live in is producing technological disruption in the areas of new media and entertainment at an unprecedented rate. Ultra-high definition, virtual reality, artificial intelligence, robotics, big data analytics, tailored content delivery and fan-centric business-models are some of the innovations presently causing huge changes to traditional models for the production, marketing, publication, dissemination and exploitation of media and content. In the face of an increasingly-demanding consumer base, businesses need to leverage these next-generation technologies to drive growth, increase stakeholder value and stay relevant.
At CNPLaw, we advise on the full lifecycle of rights acquisition, content development, production, financing, sponsorship, distribution, licensing and commercial exploitation of content and data, including IP protection, confidentiality and privacy issues.